Washington, D.C. – Equality PAC Independent Expenditure Arm has launched a direct mail and digital program to educate voters in Texas’ 23rd Congressional District about Gina Ortiz Jones.
The six-piece mail plan and the digital program target women voters in the San Antonio area who voted in the 2016 Democratic Presidential Primary and at least one Democratic primary in 2014, 2012, 2010, or 2008. The program also targets voters between 18-35 years old that voted in the 2016 Democratic Presidential Primary and at least one of the Democratic Primaries in 2014, 2012, 2010, or 2008.
The mail will be going to a universe of 17,321 voters in 16,257 households and will drop on 4/23, 4/26, 4/30, 5/3, 5/8, 5/11. The digital program including social media, display and video, will run through the election.
Launched by leaders of the Congressional LGBT Equality Caucus, Equality PAC is dedicated to bringing nearer the full legal and societal equality of LGBT persons and creating a legislative environment that is conducive to that goal.